Startle Innovation

Introducing Startle Innovation


Working with scientists, designers, corporate partners and investors, Startle is an innovation studio that bridges the gap between untapped technologies that might otherwise languish in labs, and real-world applications that could change the world. That’s the core of what Startle Innovation does.

According to the company: “meaningful conversations, creative connections, and collaboration are at the very heart of how we operate, and ultimately helps us transform our food system one brilliant technology at a time.”

Co-founders of Startle Innovation are:

Jean Van Damme is a food science engineer-turned-intrapreneur-turned-entrepreneur. He has 10 years experience as a business consultant and previously was the Director of R&D and Innovation for a top food retailer in Europe.​

Jennifer Goggin has been an entrepreneur and advisor in the food industry for the last 10 years. Before Startle, she founded 2 food tech ventures: an online marketplace for local farms, and a food traceability and transparency platform for retailers.

Debra Strober is a creative director and content strategist with 15 years of scientific, health, and brand narrative-writing experience. She has also spent time as a communications strategist in healthcare advertising.​