SVP, Product & Design, Food Network
Liesel Kipp is SVP, Product & Design for Discovery Digital Studios, a newly expanded hub for digital and social video content creation.
Here she uses her nearly 20 years of digital product experience to lead product teams across a variety of categories and platforms including web, mobile, social and emerging platforms for a number of lifestyle brands including Food Network, HGTV, Travel Channel, Genius Kitchen and DIY Network.
Prior to her current role, Kipp served as VP, Product & Design of Scripps Networks, where she led the evolution of the company’s digital portfolio, including the launch of connected TV apps across Roku, Apple TV and Amazon Fire TV, an overhaul of digital publishing platforms, the extension of Food Network brand in emerging innovation platforms (Amazon Alexa, Google Assistant & Facebook Messenger) and the continued evolution of Food Network’s In The Kitchen app, placing it among the top recipe apps in Apple’s App Store.
Kipp joined Scripps Networks in 2013 from KPMG, where she was in charge of its digital content strategy. Before KPMG, Kipp launched and served as General Manager of Marketwatch.com and SmartMoney.com for the Wall Street Journal Digital Network. She also led the creation of WSJ Select, an early player in the content and commerce space that featured gift guides and merchandise curated for the Wall Street Journal consumer.
Previously, Kipp led product management globally at Thomson Reuters as Vice President, where she managed the product, design and design technology teams for Reuters Consumer Media.
Kipp holds a bachelor’s degree from State University of New York College at Oswego. In 2017 she was selected as an honoree for Cynopsis Media’s Top Women in Digital Awards. In her spare time she can be found gardening or cooking for fun with her family.